The Marketing Executive is responsible for assisting the Marketing Manager in event marketing activities for exhibitions, conferences and events.
Job Purpose:

To support Marketing Managers in ensuring that the event(s) worked on are marketed effectively within budget and deadlines
Key Performance Indicators:

• Adhering to set timelines and budgets for all promotional activities
• On-time campaign implementation
• Timely completion of final event analysis

Main Tasks and Responsibilities
Responsible for:

• Assist in developing marketing collaterals for on and offline promotions
• Assist in campaign execution
• Assist in developing and driving regional visitor promotions
• Source for databuild to increase database for projects
• Collate/research market info for projects

Marketing:

• Assist in implementing an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Adhering to drop schedule and media plan
• Co-ordinate and ensure show websites are fully up to date with latest information
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Follow-up on contra arrangements

General:

• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
• Exhibitor and visitor promotions
• Assist in campaign execution according to marketing plan
• Ensure marketing drop is updated on an ongoing basis
• Ensure marketing and media schedule is update on an ongoing basis
• Set up online event listings
• Liaise with mailing houses for mail campaigns
• Production of all marketing collateral
• Liaise with designers, printers and other suppliers as appropriate
• Ensure website is updated at all times
• Execute EDMs to promote event
• Assist to manage the LOL
• Assist in Show Guide production
• Assist in managing onsite visitor and exhibitor surveys
• Assist in producing survey analysis
• Assist in producing post show report

Other Activities:

• Assist to manage all marketing activity to achieve exhibitor and visitor targets
• Assist to manage on site activities including Press Room, Visitor Registration, OC etc.
• Assist with all other miscellaneous activities as required to support the project
• Assist with other IIR projects as required

Minimum Education Level Required:

• Marketing related degree;
• Educated to university degree or equivalent

General pre-requisites:

• Able to work in a fast paced environment and be results oriented
• Ability to work within tight deadlines
• Able to work independently with minimal supervision; a fast worker with plenty of initiative and drive; pleasant personality and positive working attitude.
• Min. 1- 2 years experience, preferably with experience in a B2B marketing environment
• Flair in writing;
• Bilingual in English and Chinese preferred
• Proficient in the use of MS Office including intermediate/advanced Word, power point and Excel

Desirable Skills:

• Events marketing experience
• Online marketing experience to include search engine optimization and banner placement
• Exposure to design and print suppliers/agencies

Only shortlisted candidates will be notified.

Click here to submit your application.

Alternatively, you may wish to send your detailed resume and recent photo to:

The Human Resource Department
IIR Exhibitions Pte Ltd
205 Henderson Road
#03-01 Henderson Industrial Park
Singapore 159549