The Marketing Manager is responsible for the marketing of several exhibitions, encompassing all exhibitor and visitor promotion of the events assigned.
Job Purpose:
To ensure exhibition(s) worked on, are marketed effectively within budget and deadlines
Key Performance Indicators:

• Timelines and budgets are adhered to in the event promotional activities
• Show targets met for visitor numbers as set out by Marketing Head/Exhibitions Director
• Develop marketing drop schedule and updating and adhering to deadlines
• On-time campaign implementation
• Submission of monthly marketing progress report
• Effective pre event analysis
• Successful negotiation of contra agreements with external parties and secure govt/associations’ support for events
• Timely completion of final post show report/analysis
• Developing of next show leaflet/brochure for promotion at upcoming event

Main Tasks and Responsibilities
Responsible for:

• Develop and execute marketing collaterals for on and offline promotions
• Develop marketing plan and campaign execution
• Develop and update marketing drop schedule and adhering to deadlines
• Develop and drive exhibitor and visitor promotion campaign to achieve desired attendance
• Source for data build to increase database for projects to secure visitors to the event
• Building press relations and association partners, etc.
• Collate/research market info for projects
• Initiate, develop and ensure successful implementation of special features for the exhibition

Marketing:

• Create and implement an integrated marketing strategy for the entire exhibition & conference including exhibitor, conference and visitor campaign
• Set out and monitor entire budget, drop schedule and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous exhibition/conference marketing campaign and execute targeted selections on WAVE (internal database)
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Manage and ensure show websites are fully up to date with latest information
• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Strategic database build to increase attendance
• Handle and promote show features/activities
• Manage PR agency in co-ordination with the Marketing Director
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Copy write and proof read all marketing materials
• Update and adhere to agreed marketing budget
• Provide KPI reports for update meetings with Marketing Director

General:

• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research and negotiate for best price
• Co-coordinate with internal departments such as database, web, conference production, telesales, etc
• Provide any other reporting information as required by show team
• Perform any other duties as commensurate with the grade and level of responsibility
• Exhibitor and visitor promotion campaign:
• Develop Marketing Plan and Marketing Drop Schedule
• Ensure campaign execution according to marketing plan
• Ensure marketing drop is updated on an ongoing basis
• Ensure marketing and media schedule is updated on an ongoing basis
• Arrange and negotiate for best deal for media contras
• Set up association contras
• Set up online event listings
• Budget management
• Ensure quotes are competitive
• Determine marketing budget
• Work within agreed budget
• Liaise with mailing houses for mail campaigns
• Production of all marketing collateral
• Liaise with designers, printers and other suppliers as appropriate
• Ensure website is updated at all times
• Send out regular bi-weekly EDMs
• Write press releases and follow up as required
• Build press relations with relevant media
• Manage project data and oversee data build
• Manage the LOL
• Show Guide production
• Produce and manage onsite visitor and exhibitor surveys
• Produce survey analysis
• Produce post show report
• Market research including competitive analysis, market opportunities etc.

Other Activities:

• Manage all marketing activity to achieve exhibitor and visitor targets
• Manage on site activities including Press Room, Visitor Registration, Opening ceremony, etc.
• Assist with all other activities for promotion of the event
• Assist with other IIR projects as may be required

Key skills:

• Marketing strategy
• Campaign planning
• Campaign management
• Copywriting
• Regional marketing campaign experience
• Excellent communication skills
• Project management skills

Person Specification:
Minimum Education Level Required:

• Educated to university degree or equivalent
• Strong copywriting skills;

General pre-requisites:

• Able to work in a fast paced environment and be results oriented
• Ability to work under pressure and within changing priorities and deadlines
• Able to work independently with minimum supervision;
• Fast worker with plenty of initiative and drive; pleasant personality and positive working attitude.
• Attention to detail and accuracy
• Creative thinking skills for problem solving
• Effective communication at all levels internally and externally
• Effective negotiation skills
• Interpersonal skills
• Positive approach to team work
• Results driven
• Trustworthy and discrete with sensitive information
• Proficient in the use of MS Office including intermediate/advanced Word, powerpoint and Excel

Essentials:

• Min. 4 - 5 years marketing experience in a B2B marketing environment
• Proficient in the use of MS Office including intermediate/advanced Word and Excel
• Thorough understanding of direct marketing initiatives including mail and email marketing
• Database development and growth including segmentation/advanced targeting
• Online marketing experience to include search engine optimization and banner placement
• Significant exposure to design and print suppliers/agencies
• Strong copywriting skills
• Regional campaign planning and marketing strategy skills
• Deadline and target driven
• Able to work under pressure achieving deadlines
• Fluent in English and Chinese language

Desirable Skills:

• Have direct experience in the exhibitions/conference industry
• Events marketing experience
• Bilingual in English and Chinese

Only shortlisted candidates will be notified.

Click here to submit your application.

Alternatively, you may wish to send your detailed resume and recent photo to:

The Human Resource Department
IIR Exhibitions Pte Ltd
205 Henderson Road
#03-01 Henderson Industrial Park
Singapore 159549